Borders has entered the self-publishing fray, competing with Barnes & Noble, Amazon, and Smashwords with the new Borders Get Published program for eBooks.

The program will be driven by the BookBrewer publishing platform. Starting October 25, writers can publish and sell eBooks through the Borders eBook store, as well as other partner eBook retailers.  Borders hopes that both bloggers and self-published authors will use the service to publish their work.

eBookNewser has more about pricing and royalties: “There are two tiers of pricing for those looking to get published –$89.99 and $199.99. Under the basic package, BookBrewer will assign the book an ISBN and make it available to major eBook stores at a price set by the writer. Royalties will be based on sales and will vary with each retailer. The higher priced package comes with a full version of the ePub file, that authors can share with friends, family and press and submit to other eBook stores.”