In an age of digital press releases and paperless publicity, Vintage Books has released this coffin-shaped release to support Otto Penzler's paperback original, "The Vampire Archives."

Next week media types around the country will receive copies of the cardboard cutouts and plastic glow-in-the-dark fangs to celebrate the book's release. The creators, Vintage/Anchor's associate director of publicity Sloane Crosley and her assistant assistant Sarah Cantor also built a tombstone release for "The Book of Dead Philosophers" by Simon Critchley.

Here's more about the vampire anthology: "Vampires! Whether imagined by Bram Stoker or Anne Rice, they are part of the human lexicon and as old as blood itself. They are your neighbors, your friends, and they are always lurking. Now Otto Penzler--editor of the bestselling Black Lizard Big Book of Pulps--has compiled the darkest, the scariest, and by far the most evil collection of vampire stories ever."