Author Buzz Bissinger watched his book get yanked off Amazon recently. Byliner removed After Friday Night Lights (a sequel to his bestselling Friday Night Lights) after Amazon dropped the price to zero as a matter of procedure.

Through an Apple and Starbucks promotion, customers could redeem the book for free. To compete with the lowest price available, Amazon dropped its price to zero. Unhappy with this move, Bissinger’s publisher Byliner.com pulled the title.

The company released this statement to The New York Times: “While we greatly value Amazon as a partner in this new category, we need to protect our authors’ interests. As such, we had to remove the title from Amazon until May 1. We’re disappointed that Amazon customers won’t have access to this wonderful story, but we’re pleased that readers still have other options to purchase and enjoy Buzz’s powerful sequel.”