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Charlie & The Chocolate Factory Turns 50

2224_IMAGE_0*650,0,347x347,1Roald Dahl‘s classic children’s book Charlie & The Chocolate Factory turns 50 this year. To commemorate the occasion, Penguin Young Readers has released a new paperback edition of the novel and is running its own golden ticket sweepstakes.

Five young readers will win a trip to New York City and a VIP experience at Dylan’s Candy Bar. In addition, winners will get a year’s supply of chocolate, a library of Dahl books and tickets to see Matilda the Musical. Follow this link to enter the contest. Penguin Young Readers will donate money and a book to the nonprofit First Book for every entry they receive.

To help build up enthusiasm, the publisher  hosted a party at Dylan’s Candy Bar in New York back in April. The springtime fete brought out the likes of Roald Dahl’s grandson Luke Kelly, Vogue editor Anna Wintour and  Joseph Schindelman, the original illustrator of the book.

 

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