Roald Dahl‘s classic children’s book Charlie & The Chocolate Factory turns 50 this year. To commemorate the occasion, Penguin Young Readers has released a new paperback edition of the novel and is running its own golden ticket sweepstakes.
Five young readers will win a trip to New York City and a VIP experience at Dylan’s Candy Bar. In addition, winners will get a year’s supply of chocolate, a library of Dahl books and tickets to see Matilda the Musical. Follow this link to enter the contest. Penguin Young Readers will donate money and a book to the nonprofit First Book for every entry they receive.
To help build up enthusiasm, the publisher hosted a party at Dylan’s Candy Bar in New York back in April. The springtime fete brought out the likes of Roald Dahl’s grandson Luke Kelly, Vogue editor Anna Wintour and Joseph Schindelman, the original illustrator of the book.
- Drew Daywalt & Oliver Jeffers to Create a Sequel For 'The Day The Crayons Quit'
- Best-Selling Author Nicole Williams on Marketing Yourself
- George R.R. Martin's Editor to Do Live Interview on Suvudu Universe
- Penguin Random House Has Formed a Consumer Marketing Group