Free: The Future of a Radical Price by Chris Anderson

Free: The Future of a Radical Price is today’s Featured Book. Free is written by Chris Anderson, author of the bestselling book, The Long Tail. The premise of Anderson’s theory is that businesses will do better for themselves by giving away free items. Anderson suggests that this method may become the essential business strategy of the quickly approaching future.

Anderson outlines his new strategy and gives advice as to how to sell what your competitors are giving out for free. He explains how the new global economy, made possible by the internet, can be used to produce successful companies and products. This book shows how to connect consumers with your products.

Anderson is also the editor-in-chief of Wired magazine and former business editor for The Economist.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.