Gilt City Sells Out Tickets to Book Party

Deal site Gilt City offered customers a $15 ticket to a book launch party for Cristina Alger‘s debut novel, The Darlings. The deal has completely sold out and now has wait-list.

The event is scheduled for February 23rd. Attendees will spend two hours at the Gilt restaurant inside the Palace Hotel and get a copy of the book. The party includes cocktails, hors d’oeuvres and a book-signing.

Could this strategy work for other authors?

 

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