The online men’s magazine AskMen has opened a new publishing program through PressBooks, creating seven new eBooks in two and a half months.

Led by AskMen managing editor Emma McKay, the imprint uses content from her pool of writers at the site. Check it out:

AskMen did two books with us to test the waters, and in October, decided on a bigger project: they planned to get 7 books out the door before the end of the year. Two-and-a-half months is too quick to do that, I told Emma, but we set up Askmen with a PressBooks Publisher platform (website, book catalog, and ebook production), and thought, “Ha. Good luck meeting those crazy publishing deadlines, Emma!” Well, Emma and her team at AskMen did meet the deadline:7 books, live on a PressBooks Publisher site, and out in ebook retailers (through PressBooks distribution partner, INscribe Digital).

Back in October, Movable Type Management president Jason Allen Ashlock explained why his agency used PressBooks to create The Rogue Reader imprint, a new “digital publishing channel for outstanding suspense fiction.”