In the three-minute video embedded above, you can learn how to build an optical illusion for your book cover or book poster.

Cover designer Lauren Panepinto explained the process in this blog post as well. The project requires some editing tools, but produces surreal and beautiful results.

Here’s more about the project: “So what you don’t know is that the initial design was even crazier. I wanted to hide the cover text IN the optical illusions. Slight legibility problem, I admit, for a teeny book cover…but FABULOUS for a poster. And since I know you guys love these how-to videos, I screen-captured my process so you too can make your own Editable-Text Optical Illusion Poster…and melt the retinas of all your friends. After the jump you can even download the Illustrator file I used, and add your own text.”