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How To Use a Kindle as a Bookmark

Artist Rossetti Rogers posted a picture of her mother using a Kindle as a print bookmark yesterday, turning a simple photograph into an online literary phenomenon.

As of this writing, her photograph has been retweeted more than 6,500 times.

Below, we’ve collected the viral tweet and some of our favorite responses. Follow this Storify link if you can’t read the collected tweets.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.