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J.K. Rowling to Make ‘a Slew of Promotional TV Stops’

Despite planning a laid-back marketing campaign for her upcoming novel for adults, Harry Potter novelist J.K. Rowling will have make “a slew of promotional TV stops,” including visits to The Daily Show and Good Morning America.

An AdAge article took a look at Rowling’s press plans for The Casual Vacancy. The 512-page novel will cost $35, the large-print hardcover will cost $39.00 and the eBook will cost $19.99. Publication is set for September 27, 2012.

The article included a quote from Barnes & Noble marketing vice president Patricia Bostelman: “She had very strong opinions about how she wanted this book marketed … She’s very committed to being received as an adult-fiction writer, and she wants the work to stand alone, apart from her reputation and success.”

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Women's Magazine Writing

Women's Magazine WritingPitch and publish in women's magazines with the health director of Family Circle! Starting September 30, Lynya Floyd will teach you how to wow editors with stories they want and need for their publications. You'll learn how to workshop pitch letters to endure editors will read them, master the voice and tone of women's magazines, find sources, and connect with other writers in the industry. Register now!