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John Sargent Gives Talk at TEDxTimesSquare

Macmillan CEO John Sargent gave a talk called “The Decision Point” at TEDxTimesSquare.

This independently-organized TED conference focused on the theme of “transformation.” We’ve embedded the full presentation in the video above.

During his talk, Sargent spoke about “making decisions that you don’t have historical context and you don’t have information that is useful in making the decision.” He shared the story of how the publisher partnered with Apple and two other houses to form what would become the iBookstore. Looking at the industry as it currently stands, what is your opinion about this decision?

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