InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Justin Bieber & Bookselling

Yesterday we wrote about Justin Bieber‘s low circulation figures on recent magazine covers. We concluded with a question: should publishers stop betting on celebrity book deals?

Since then, we’ve found out that Bieber managed to sell more than 700,000 copies of his memoir. Sandee Roston, the director of publicity at HarperCollins Children’s Books, added this comment: “I can’t speak for other celebrity books but our Justin Bieber book, Justin Bieber: First Step 2 Forever, did really well (and continues to) …  Also, one of our bestselling YA series is by Lauren ConradL.A. Candy.”

What do you think–does this justify our mountain of celebrity books?

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now!