InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Karl Lagerfeld to Develop ‘Paper Passion’ Fragrance

While your eReader can’t replicate the tactile feeling of paper pages, fashion designer Karl Lagerfeld can help it smell like print.  In a story straight out of an episode of Ron Charles‘ Totally Hip Book Reviewer, Lagerfeld  plans to develop a fragrance inspired by his love of books.

According to Times Live, European publisher Steidl will work with Lagerfeld (pictured) on this project. Steidl has distributed most of Lagerfeld’s photography books.

Here’s more from the article: “FAZ reports that Paper Passion, which will be sold inside a hardcover book with the pages hollowed out to hold the flacon, will be developed with Berlin perfumer Geza Schön, who told the paper that ‘the fragrance will have a fatty note,’ probably along the lines of linoleum, and that he was taking his inspiration from the smell of printed and unprinted paper.” (Photo Credit: Siebbi)

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!