Reading Rainbow host LeVar Burton has raised funds for a follow-up to his beloved public television show, a series of smartphone and tablet enhanced eBooks for kids. His new company is called RRKidz.

The new website includes Burton’s trademark slogan from the show: “Coming Soon … but you don’t have to take my word for it.” Burton summarized the show with a twitter hashtag: “Reading Rainbow for today’s connected kids.”

Here’s more from FishbowlLA: “Fifteen months after indicating to New York Times columnist David Pogue at a Macworld event that he was raising money for a start-up, actor LeVar Burton is fully focused on the twain of education and enhanced children’s e-books. He tells Venture Beat that his company RRKidz has got $3 million in seed funding and is compiling a library of 300 iPad and Smartphone titles, with roughly 50 of those to be voiced by Burton himself. The actor is partnered on the project with Buffalo’s WNED-TV, rights-holder to the 1983-2006 PBS series Reading Rainbow.”