Mark Cuban, an Internet billionaire who also happens to own the National Basketball Association’s Dallas Mavericks team, has written an book. Rather than working with a traditional publisher, Cuban is publishing the 30,0000-word title as an eBook through digital publisher Diversion Books.
The content for How to Win at the Sport of Business: If I Can Do It, You Can Do It comes from Cuban’s blog and he figures he can market the eBook to his readers through the blog, Twitter and Facebook. He told the Wall Street Journal: “All I have to do is get them to pay attention and hit a link.”
Cuban invites readers to share their thoughts about the book with him directly through email. The WSJ has more: “Cuban said he is also hoping for reader feedback. He provides his email address in his foreword and urges his readers to write to him. He adds that the chances of a response ‘will certainly improve if you tell me how brilliant you found all of this.’”