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McDonald’s to Put 9 Million Books in UK Happy Meals

According to The Telegraph, McDonald’s plans to hand out a staggering 9 million copies of Mudpuddle Farm books by Michael Morpurgo in Happy Meal boxes around the UK.

Would you let a fast food chain distribute your book? You can read more about the promotion at the McDonald’s UK site.

Check it out: “In 2011, sales of children’s books averaged 1.16 million per week – 6.4 million in a four week period – which means that McDonald’s will be handing out considerably more children’s books than are usually sold in the UK in the same period.”

Mediabistro Course

Novel Writing: Editing Your Draft

Novel Writing: Editing Your DraftStarting July 16, workshop your novel in-progress with a published author! Erika Mailman's course will function as a workshop, with the emphasis on sharing your work for review and providing critiques for your peers. By the end of this class you'll have up to 75 pages of you novel workshopped and developed patterns to improve your writing. Register now!