FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames 10,000 Words TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

McDonald’s to Put 9 Million Books in UK Happy Meals

According to The Telegraph, McDonald’s plans to hand out a staggering 9 million copies of Mudpuddle Farm books by Michael Morpurgo in Happy Meal boxes around the UK.

Would you let a fast food chain distribute your book? You can read more about the promotion at the McDonald’s UK site.

Check it out: “In 2011, sales of children’s books averaged 1.16 million per week – 6.4 million in a four week period – which means that McDonald’s will be handing out considerably more children’s books than are usually sold in the UK in the same period.”

Mediabistro Course

Freelancing 101

Freelancing 101Learn how to manage a top-notch freelancing career! Starting December 1, you'll hear from our expert speakers on the best practices for launching a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!