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McDonald’s to Put 9 Million Books in UK Happy Meals

According to The Telegraph, McDonald’s plans to hand out a staggering 9 million copies of Mudpuddle Farm books by Michael Morpurgo in Happy Meal boxes around the UK.

Would you let a fast food chain distribute your book? You can read more about the promotion at the McDonald’s UK site.

Check it out: “In 2011, sales of children’s books averaged 1.16 million per week – 6.4 million in a four week period – which means that McDonald’s will be handing out considerably more children’s books than are usually sold in the UK in the same period.”

Mediabistro Course

Women's Magazine Writing

Women's Magazine WritingPitch and publish in women's magazines with the health director of Family Circle! Starting September 30, Lynya Floyd will teach you how to wow editors with stories they want and need for their publications. You'll learn how to workshop pitch letters to endure editors will read them, master the voice and tone of women's magazines, find sources, and connect with other writers in the industry. Register now!