McDonald’s to Put 9 Million Books in UK Happy Meals
According to The Telegraph, McDonald’s plans to hand out a staggering 9 million copies of Mudpuddle Farm books by Michael Morpurgo in Happy Meal boxes around the UK.
Would you let a fast food chain distribute your book? You can read more about the promotion at the McDonald’s UK site.
Check it out: “In 2011, sales of children’s books averaged 1.16 million per week – 6.4 million in a four week period – which means that McDonald’s will be handing out considerably more children’s books than are usually sold in the UK in the same period.”
These days, writers aren’t just writers: They’re social-media mavens, seasoned public speakers, and one-person publicity machines. And they still have to find time to write their books! 
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