For two weeks in November, McDonald’s plans to distribute children’s books in an epic happy meal promotion.
From November 1st to November 14th, the fast food company will give out 20 million copies of the following titles: The Goat Who Ate Everything, Deana’s Big Dreams, Ant, Can’t, and Doddi the Dodo Goes to Orlando.
Reading Is Fundamental will partner with the fast food company as well, sharing 100,000 Happy Meal Books with ”children who do not have easy access to books.”
Reading Is Fundamental CEO Carol Hampton Rasco had this statement in the release:
Books are essential for inspiring children to explore, dream, and achieve, yet far too many children do not have this basic resource … To change this unfortunate reality, RIF is uniting with McDonald’s, a company that embraces the transformative power of books and is committed to helping families and communities thrive. Together, McDonald’s and RIF can truly help enrich kids’ lives through access to books and by putting the fun back into reading.
A new DK eBook will be released and available for download at HappyMeal.com on a monthly basis throughout the rest of 2014. McDonald’s intends to run this program again in 2015.