The New Yorker has relaunched its literary blog with a new name and logo: Page-Turner.

The new blog will expand the work of the Book Bench, the magazine’s old books site. “Daily essays will be the blog’s mainstay, with books as an anchor for wide-ranging cultural comment,” explained the introductory post.

Check it out: “Our first day features an essay by Salman Rushdie on the spectre of censorship; a dissenting view on the immortality of “Death of a Salesman,” by Giles Harvey; Mary Norris on the subtle marvellousness of the medieval thorn; and Nick Thompson on the risks of the running life. Check back for interviews with fiction writers, staff reading lists, literary Shouts & Murmurs, cool-headed rants, barely checked enthusiasms, good-natured persiflage, and, with luck, lots of soft owls flying over the lane.”