In a small BEA panel about Chinese literature, publishing consultant Rüdiger Wischenbart and Wan Rong Books publisher Lu Jinbo discussed how one Chinese publisher uncovered 25 million readers online.

The two speakers pondered the shifting publishing landscape in China--particularly how a recent report calculated that the Chinese website Shanda Literature has 25 million readers and handles about 90 percent of China's booming online literary readership with a unique subscription model.

After the panel, GalleyCat caught up with Wischenbart for that video interview about what American publishers can learn from Chinese publishing. If you want to learn more about the panel, blogger Eric Rosenfield recorded some of the country's astounding piracy statistics.