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Reading Rainbow Team Raises $5M+ on Kickstarter

RainbowLeVar Burton (pictured, via) and his collaborators have raised $5 million in 35 days.

In addition to crowdfunded money, actor Seth MacFarlane has agreed to donate $1 million which brings the total to more than $6 million. Now that the campaign has ended, the Reading Rainbow team plans to establish a Reading Rainbow digital library (for the web, mobile devices, game consoles, and Over the Top boxes) and allow 7,500 classrooms to access this library free of charge.

24 hours after the Kickstarter venture launched, supporters had pledged more than $1 million. Follow this link to watch Burton’s reaction video towards the first million. What do you think?

Welcome to our Kickstarter Publishing Project of the Week, a feature exploring how authors and publishers are using the fundraising site to raise money for book projects. If you want to start your own project, check out How To Use Kickstarter to Fund Your Publishing Project.

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