Rubin Pfeffer, the former senior vice president of children’s publishing at Simon & Schuster, has joined the East/West Literary Agency (EWA).

Pfeffer will lead the EWA’s east coast branch working as “partner and content agent.” In this new position, he will work on building both digital and print content designed for “21st Century incarnations of publishing.” In addition, he will also work as EWA’s digital media strategist.

Here’s more from EWA founder Deborah Warren: “We are thrilled by the innovative new directions that Rubin will bring to our agency … EWA was launched with a bi-coastal vision, and Rubin, with his keen editorial acumen, business sense and digital savvy, is the ideal ‘east’ to complement our ‘west’ and ‘south’ (by way of Mary Grey James in Nashville, TN).”