GalleyCat caught up with author and technology consultant Scott Steinberg who shared some important advice for writers about marketing books. “In your book you are telling a story but from the marketing perspective you are telling the story of your book,” he told GalleyCat.
Steinberg advised writers to focus on their niche audiences when they go to market their books. When it comes to getting your book reviewed, Steinberg said that there is an art to pitching. “You can’t use a one-size-fits-all pitch,” he said, pointing out that writers should target specific writers at specific magazines that have covered similar books.
“You need to know who at a specific outlet you are targeting and pitch based on their needs,” he said.