Self-Publishing 101

This morning the Morning Media Menu podcast chatted with author, model, and self-promotion expert Isobella Jade. In 2006, this peppy author wrote her memoir on showroom computers at a Manhattan Apple Store. Her struggles ultimately paid off with a book deal at HarperCollins.

As publishing struggles through a difficult 2009, more authors will follow her self-publishing lead. For more tales from the self-publishing front lines, check out this Smashwords interview with Norman Savage.

Here’s more from the Jade interview: “I’m extremely self-absorbed, but in a productive way. I’m always thinking … how is what I’m doing interesting to somebody else? How could this appeal to an audience? Why would somebody care what I have to say?”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.