General Electric will sponsor the next book from Seth Godin‘s Domino Project publishing line–the company will sponsor a free Kindle edition of Do the Work: Overcome Resistance and Get Out of Your Own Way by Steven Pressfield (cover pictured).
The eBook will be free until May 20th. It regularly retails for $7.99. The new publisher began by partnering with Amazon and is also talking with other corporations about future eBook sponsorship.
What do you think about this new kind of eBook funding? Godin explained in the release: “Since it costs very little to deliver one copy of an ebook, the economics favor sponsorship. By paying the author directly, a sponsor like GE is able to earn the gratitude of hundreds of thousands of readers and spread an idea that matters.”