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Should Entrepreneurs Self-Publish?

Formula Capital managing director and author James Altucher wrote a TechCrunch post this weekend explaining “Why Every Entrepreneur Should Self-Publish a Book.”

In the article, Altucher bashed the Penguin publicity team that worked on one of his earlier books and urged entrepreneurs to abandon traditional publishing. What do you think of his provocative article?

Check it out: “You’re an entrepreneur because you feel you have a product or an idea or a vision that stands out among your competitors (if you don’t stand out, pack it in and come up with a new idea). You know how to do something better than anyone else in the world. How do let the world know that you are better? A business card won’t cut it. People will throw it away. And everyone’s got a website with an ‘About’ button. Give away part (or all) of your ideas in a book.” (Link via Publishers Weekly; Image via Google Plus)

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