Staking Out the Territory
I don’t know if there’s an exact parallel in publishing to the film studio practice of moving your blockbusters around so they don’t compete with somebody else’s blockbusters, but in this fall’s chick-lit sweepstakes, Candace Bushnell’s one-month headstart on Lauren Weisberger is certainly noticeable. Today’s NYT profile of Bushnell (left) is the cap on a weekend media spree for Lipstick Jungle that included interviews in the Sunday Times of London and the Connecticut Post, plus a widely distributed AP piece. Then there’s last week’s Newsday feature, plus all the national press…
Meanwhile, the early buzz for Weisberger’s Everyone Worth Knowing is barely out of the gate–so far, it’s only been mentioned in one fall fiction roundup. October will be her month, no doubt, but now I’m curious to find out whether the buying patterns for the genre are such that there’s a reasonable expectation women will buy Weisberger’s hardcover as soon as they’ve completed Bushnell’s. You tell me.
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