FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames 10,000 Words TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

The Very Hungry Caterpillar Fights Childhood Obesity

Eric Carle‘s beloved title, The Very Hungry Caterpillar, will be donated to 17,500 pediatrician offices around the country in a campaign to fight childhood obesity.

The Alliance for a Healthier Generation and the American Academy of Pediatrics created the “Eating Healthy. Growing Strong.” campaign. They allied with We Give Books, a digital initiative from Penguin and the Pearson Foundation. The organization’s website features a Caterpillar reading guide, a special growth chart, and tips on healthy eating.

The press release has this quote from Carle: “I’m so pleased that my caterpillar can help to promote healthy eating in the fight against childhood obesity, and I hope The Very Hungry Caterpillar will be a happy reminder for children to grow healthy and spread their strong wings, like the butterfly in my book.”

Full Disclosure: This GalleyCat contributor has interned at Penguin Group (USA) in the past.

Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!