On Tuesday, October 13, 2009, O'Reilly Media will host a one-day Tools of Change conference near the Frankfurt Book Fair--hoping to lure some old-school publishers with some new technological tricks.

According to Bookseller, the line-up of guests includes author and blogger Cory Doctorow; Shortcovers' VP of Content, Sales, and Merchandising Michael Tamblyn, Internet Archive director Peter Brantley, and Pan Macmillan UK digital director Sara Lloyd. The New York City version of the conference has sold out for the last two years, and GalleyCat has reported on the publishing event for years.

Here's more from O'Reilly's VP of digital initiatives, Andrew Savikas, from the article: "Tools of Change for Publishing is helping shape the future of the publishing and media landscape, and bringing that message of change to the international audience attending Frankfurt is recognition that many of the opportunities for publishers are now truly global ones."