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University Press of Kentucky Rewards Print Readers with Free eBook

Should readers get a free copy of the eBook when buy a print copy of a book? The University Press of Kentucky will reward readers with a new “eBook loyalty program.”

If you submit a photograph of yourselfwith your print book copy, you can get a free digital copy–as long as the book is on this list of “titles available in eBook format.” Here’s more about the program, from the release:

The first of its kind, this program allows anyone who has purchased a print copy of any of our titles that has an available ebook to receive a free copy of that file. With the digital market growing rapidly, this program gives customers the flexibility to purchase the print version of a book without worrying about the added cost of purchasing an ebook. To participate in this program, customers simply need to submit a digital photo of themselves with the book and can expect to receive an ebook file within 7–10 business days.

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