Last week's gift-giving filled stockings with more digital book-reading devices.

According to the Huffington Post, five of the six most popular Christmas morning Google searches were iPhone, iTunes, and iPod Touch-driven. Check it out:

"1. itunes.com
2. itunes download
3. itunes store
4. stores open on christmas day
5. www.itunes.com downloads
6. itunes gift card"

What does this mean for publishers? Start courting these new readers. Digital reader companies like Lexcycle's Stanza and the new application ScrollMotion are teaming up with publishers to get these new users reading.