FSG is doing more than just putting together a website for Robert Frenay's Pulse, an overview of cutting-edge intersections of biology and technology. Beginning today, the online marketing firm Names@Work will be using the Pulse site to distribute the book's entire text through daily RSS feed (or e-mails, if you prefer) until they hit the final pages in early November. And they won't just be pumping out the words, either—they promise to link out to other sites to further contextualize the concepts Frenay writes about and the scientists working on them.