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Friday, Jan 25

Simon & Schuster Floods the Zone with YA Authors

Last October, Readergirlz celebrated a month of guest appearances by YA authors, from Meg Cabot to Stephanie Meyer. Recognizing the marketing potential of such a project, Simon & Schuster announced yesterday that it will jam more than 100 authors into the Simon Pulse Blogfest for two weeks in March. "Readers will be asked to submit questions for the authors in advance," according to a press release, "and then fourteen final questions will be selected," with the authors posting their responses each day, with additional feedback from the readers.

From a marketing perspective, it's worth noting that the publisher "has already confirmed front-of-store retail placement at national chains" for the featured authors and their books. (Maybe they can also get some short spots on whatever CBS shows are popular with the youth these days, too! Or at least ask the folks over at Viacom for some space on The N...) A full list of those authors confirmed at this time follows...


Kim Antieau, Marc Aronson, Avi, Lauren Baratz-Logsted, Lauren Barnholdt, Hilari Bell, Phi Bildner, Franny Billingsley, Holly Black, Jennifer Bradbury, Kate Brian, Linda Buckley-Archer, Marina Budhos, Christian Burch, Deb Caletti, Janet Lee Carey, Cassandra Clare, Rachel Cohn, Rhody Cohon, Susan Cooper, Melissa de la Cruz, Stacia Deutsch, Allison van Diepen, Frances Dowell, Erin Downing, Sharon M. Draper, Kathleen Benner Duble, Kathleen Duey, Clare B. Dunkle, Jennifer Echols, Thomas Fahy, Susan Fletcher, E.R. Frank, Lorie Ann Grover, Randi Hacker , Margaret Peterson Haddix, Pete Hautman, Julie Hearn, Nancy Holder, Ellen Hopkins, James Howe, Jeffry W. Johnston, Cynthia Kadohata, Ronald Kidd, Annette Curtis Klause , Chris Krovatin, Nancy Krulik, Evan Kuhlman, Dakota Lane, Hope Larson, Richard Lewis, Julie Linker, Greg Logsted, D. Anne Love, Whitney Lyles, D.J. MacHale, Eric Marcus, Amanda Marrone , Kelly McClymer, Lisa McMann, Kai Meyer, Annabel Monaghan, Kate Morgenroth , Sarah Mussi, Donna Jo Napoli, Phyllis Reynolds Naylor, Ken Oppel, James A. Owen, Bronwen Pardes, Staton Rabin, Randi Reisfeld, Ashley Rhodes-Courter, Paul Ruditis, Alex Sanchez, Elizabeth Scott, Gloria Skurzynski, Brian Sloan, Tom Sniegoski, Sonya Sones, Todd Strasser, Wendy Toliver, Roderick Townley, Kristen Tracy, Adrienne Maria Vrettos, Judy Waite, Robin Wasserman, Scott Westerfeld, Matt Whyman, Elisabeth Wolfe, Bil Wright, Janet Ruth Young

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