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Wheel of Time Book Trailer Played Before Hobbit Screenings

The Hobbit earned nearly $85 million in theaters this weekend, setting a new record for December box office performance.

Capitalizing on Hobbit-mania, Tor/Forge Books played a book trailer for The Wheel of Time series before The Hobbit in some theaters. A Memory of Light comes out January 8, 2013, the fourteenth and final book in Robert Jordan‘s beloved Wheel of Time series.

We’ve embedded the book trailer below…

Box Office Mojo had more about The Hobbit: “That’s a bit ahead of the previous December record held by 2007′s I Am Legend($77.2 million), and also noticeably up on the three-day start for The Lord of the Rings: The Return of the King ($73.3 million). With 3D/IMAX premiums and a bit of ticket price inflation, though, The Hobbit had lower initial attendance than both of those titles (it also likely sold fewer tickets initially than The Two Towers).”

Tor Books has set a January 2013 release for the final Wheel of Time book. Jordan died in 2007, and Sanderson used his notes to finish the series over the last five years, publishing The Gathering Storm in 2009 and Towers of Midnight in 2010.

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