Who Do You Become When You Read?

Laughing Squid linked to this gorgeous Lithuanian ad campaign for a bookstore, reminding us that we read to “Become Someone Else.”

Who do you become when you read your favorite book? Follow this link to see all the photographs in the series.

Check it out: “Identifying with characters in literature is the theme of ‘Become Someone Else,’ an enormously clever and elegant advertising campaign by Lithuanian advertising firm Love Agency. It was created for Mint Vinetu, a used bookstore in Vilinus that caters in classic books.” (Via Reddit)

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