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Media Analyst

Publication or Company  Quten Research Institute
Industry  Healthcare - Dietary Supplement
Job Duration Full Time
Job Location Fairfield, NJ
Experience Level 5 years
Job Requirements Education & Experience

• 4-year college degree in a relevant discipline such as: marketing, communications, business, etc. and 5+ years working with media agencies and/or TV analysis.
• Experience in Consumer Product Goods marketing analysis preferred
• Experience in the Supplement industry a plus

Skills, Knowledge and Abilities

• Proficient in MS Excel
• Solution-oriented thinking
• Strong communication skills: written and oral.
• Excellent attention to detail.
• A certain degree of creativity and latitude is required.
About Our Company We are a nutritional products supplier that manufactures and represents a dietary supplement available in the retail market. We are looking for a Media Analyst to join our growing team.

The Media Analyst will assist the organization in tracking performance of various media initiatives and develop/implement changes to improve business results. They need to operate efficiently within a group, as well as execute assigned tasks independently. They will act as the expert on data gathering and analysis for the organization.

Responsibilities include, but are not limited to:

• Establish and report on analytical objectives and goals.
• Collect and analyze data related to print and TV marketing campaigns.
• Leverage data to identify areas for program improvement.
• Work in partnership with the CEO and the external Ad Agency to maximize revenue and profitability through TV and print advertising.
• Develop research reports and presentations.
• Provide analysis and recommendations as the programs evolve.
• Research social media tools and paid searches for affiliate and display channels for potential new avenues of advertising.
• Assist with some data analysis with the finance group.
• Other tasks as assigned.