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Vice President, Corporate Communications and PR

Publication or Company  Fusion, an ABC and Univision Joint Venture
Fusion, an ABC and Univision Joint Venture
Industry  Communications, Public Relations
Salary Competitive
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location Miami, FL
Experience Level 8 years
Job Requirements The Vice President, Corporate Communications and Public Relations for Fusion will oversee all external and internal communications for Fusion, the first news and lifestyle network in English for Latinos and millennials. This position will work in tandem with network executives, show producers and talent to ensure consistency of messaging and serve as a primary point of contact with key media members. The VP, Corporate Communications and Public Relations will develop comprehensive strategic communications plans, integrating media relations, development of brand identity, policy advocacy, social media and events, and manage their execution; . The Vice President will manage outside PR agencies and the publicity coordinator.

RESPONSIBILITIES

• Develop strategies and objectives for programming publicity; develop tactics to achieve objectives consistent with overall corporate business goals and brand positioning; execute publicity plans
• Coordinate business, consumer and trade media interest in the network and ensure regular contact with target media and appropriate response to media requests; establish and cultivate relationships with members of the press
• Collaborate with internal partners to develop and execute strategies to communicate with employees and other key partners
• Conceive and proactively pitch stories and secure placement in print press, broadcast media and online media about network, executives and programming consistent with desired image and strategy
• Provide strategic counsel and manage crisis communications
• Develop strategic plan for executive visibility campaigns; identify industry events and speaking opportunities for executives; develop talking points and remarks; staff events
• Keep senior management informed of publicity activities and challenges
• Maintain a strong working rapport with talent
• Build bridges with key internal and external partners at Univision and ABC News


REQUIRED EXPERIENCE

• 8+ years experience in public relations, corporate communications or related field
• Television and media industry experience
• Strong writing and presentation skills
• Strong time management and organizational skills
• Talent relations experience
• Proficiency with Microsoft Office products
• Bachelors degree or equivalent experience

PREFERRED SKILLS & ABILITIES

• Expertise in the US Hispanics demographic with proven track record in reaching this audience
• Experience working for U.S. cable network or news organization
• Demonstrated strategic ability – from concept to final execution
• Strong, persuasive presentation skills
• Demonstrated ability in organizing information into concise, highly persuasive, visually-driven presentations.
• Expertise in digital media platforms
• Expertise in budget management
• Collaborative management style and comfortable in navigating a highly matrixed organization.
About Our Company Univision and ABC/Disney have partnered to create Fusion - the first ever multi-platform media brand directly aimed at English-Speaking Hispanics. Fusion's target audience: millennials and digital natives - who represent the biggest demographic wave since the Baby Boom - and those who share a similar millennial mindset, regardless of age.

Fresh, fun and irreverent, Fusion will inform, empower and inspire its audience through original current events, culture and lifestyle programming. From its headquarters in Miami and its LA and NY-based production facilities, Fusion will create conversations around the most resonant issues facing millennials.

Through mobile, tablet and desktop devices, Fusion's multimedia producers will amplify the voices of those who are seeking to shape a diverse, smart and inclusive America.

Fusion will launch in the Fall of 2013.

The network has already secured coverage agreements on digital basic tier with some of the largest US cable operators.