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Marketing Manager New Jersey

Publication or Company  Doherty Enterprises, Inc.
Industry  Marketing, Restaurant
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location Allendale, NJ
Job Requirements Key Responsibilities/Essential Job Functions

* Conduct market analysis
* Develop, implement and refine brand identity and messaging including creative design
* Conduct and distribute marketing and sales analysis, consumer insights and market intelligence
* Strategically plan and execute sales and traffic building programs and promotions
* Identify, develop and support marketing partnerships, vender partnerships and B2B programs that build guest traffic, sales and community support
* Partner with Operations and Training leaders to gain alignment and maximize effectiveness
* Provide functional expertise, counsel and education
* Guide the creative process with in-house graphic design team and outside agencies for brand marketing and advertising materials
* Evaluate, analyze and execute media buys
* Develop and manage public relations, social media and general media activities
* Develop and execute new restaurant opening marketing plans
* Partner with Social and Digital Marketing Manager to develop and guide social media content, promotions and programming including building and maintenance of guest databases and social media followers
* Provide analytics to support menu development, product offering and pricing
* Participate in cross-functional project teams
* Create annual marketing plans and budgets including calendars
* Support and participate in restaurant promotional activities (will include some nights and weekends)



Required Knowledge/Skills/Aptitudes

* Exceptional communication and presentation skills
* Demonstrated Local Store Marketing expertise
* Food and beverage professional or enthusiast
* Strong business acumen
* Proficiency in the MicroSoft Office Suite
* Fluent collaborator with the ability to build strong relationships and influence others
* Highly organized and detailed leader with a natural ability to prioritize, manage multiple projects and meet tight deadlines
* Creative thinker with an entrepreneurial spirit
* Demonstrated proficiency creating collateral materials and branding
* Strong Social Networking presence and influence
* As a field support position, this is a hands on position that will spend 50-75% of its time in the restaurants and the community (New Jersey) in partnership with Operations leaders, will include some nights and weekends and require the reimbursed use of personal vehicle



Required Education & Experience

* Bachelors Degree in Marketing, Public Relations or a related field
* 3+ years field marketing experience in the Restaurant, Beverage, Hospitality or Retail industry
* Graphic Design, HTML, Social Digital experience/proficiency a plus
* Multi unit/site support strongly preferred
* Previous experience building brand identity and presence strongly preferred


Check our Specialty brands and learn more about Doherty Enterprises, Inc. at www.dohertyinc.com.


Qualified candidates within commutable distance to Allendale, Clifton and Woodbridge, NJ should send their resume including salary history and requirements to dohertyrecruiting@dohertyinc.com .
We will only be able to respond to those candidates whose stated experiences, qualifications and salary expectations are in line with the position requirements. Thank you in advance for your interest.
About Our Company Doherty Enterprises, Inc. has an exciting new opportunity for a results-oriented, creative-minded leader as a Marketing Manager for our Specialty brands. Doherty is the 10th largest restaurant franchise company in the U.S. Owning and operating seven different brands, Doherty is an established leader and innovator in the Tri-State Area. Reporting to the VP of Marketing, the Marketing Manager-Specialty will be the brand champion for our two proprietary brands – The Shannon Rose and Spuntino Wine Bar & Italian Tapas and will be responsible for developing, driving and supporting all marketing strategies, brand management, and the tactics and activities to build guest traffic and achieve sales goals while building brand identity and guest loyalty. Our specialty brands are currently located in the areas of Allendale, Clifton and Woodbridge, New Jersey.