| Publication or Company |
NBC Universal
|
| Industry |
Internet/Online/New Media |
| Job Duration |
Full Time |
| Job Location |
New York, NY |
| Experience Level |
0 years |
| Job Requirements |
NBC Universal is one of the worlds leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. It is the policy of NBC Universal and NBC Universal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.
* The Manager, Analytics/BI is responsible for implementing and managing organization wide Omniture tracking, reporting and ongoing maintenance. This person will be the eyes of the organization into our consumer data and digital analytics platforms.
* The manager will support strategic analytic-driven initiatives to increase traffic, engagement, and optimize site performance, as well as provide analysis for our ad sales, finance, strategy & marketing teams.
* Oversee implementation of measurement technologies (Omniture, comScore, etc.) across all digital platforms (desktop, mobile, email, and social) Drive Omniture testing and implementation standards, maintaining consistency across all DailyCandy products
* Develop and maintain Omniture implementation processes and guidelines documentation
* Responsible for coordinating with tech teams to ensure appropriate site tagging, and for ensuring data quality
* Respond to ad hoc metrics-related queries from across the organization as necessary
* Provide ad hoc SiteCatalyst training to business users as necessary
* Help to develop key analytics-driven initiatives such as A/B testing, online segmentation, and traffic forecasting
* Develop reports and analyses produced to drive decisions within Business Development, Editorial, Strategy, Sales & Marketing
Basic Qualifications:
* Minimum 3 years of web analytics, media/advertising/marketing research/strategy, or management consulting experience
* Deep Omniture SiteCatalyst experience, including understanding of data collection / tagging methodology
* Bachelors Degree Eligibility Requirements:
* External applicants are encouraged to submit a resume/CV through nbcunicareers.com to be considered
* Must be willing to work in New York, NY
* Must be willing to submit to a background check investigation
* Must be 18 years or greater
* Must have unrestricted work authorization to work in the United States
* Must be covered by Solutions,
* NBCUs Alternative Dispute Resolution Program
* It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.
* Strong technical skills (.asp, php, Flash, html, JavaScript , Java, CMS systems, etc) preferred
* Email marketing experience (ExactTarget, CheetahMail) preferred
* SQL or QlikView experience preferred
* Comfort working with disparate data sources
* Familiarity with the mechanics and methodologies of digital audience measurement (tagging, panels, etc.)
* Strong analytic ability; critical thinker; fast learner; proactive problem solver
* Ability to analyze and interpret data
* Strong personal skills/presentation skills |
| About Our Company |
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law. |
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