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Freelance Writers – Mid-Level and Senior-Level

Publication or Company  HNW, Inc.
Industry  Advertising Agency, B2B Publishing, Corporate/Institutional/Technical Writing, Finance/Real Estate/Legal, Internet/Online/New Media, Marketing, Social Media, Web Development
Job Duration Freelance
Job Location New York, NY
Job Requirements HNW is looking for freelance writers, at both the mid and senior level, with financial services industry experience for project and contract-based work. We are looking for established practitioners who can “speak the language” on a wide range of wealth management and investment strategies and products and can craft compelling, needs-based and promotional content for use across a range of mediums.

Experience & Responsibilities:
Conceptualization
• Experience & prior knowledge in wealth management, investment, and retirement topics, including common products & basic strategies
• Practical comprehension of how content is consumed and what engages in different mediums (e.g. e-mail, vs. print, vs. social, etc.)
• Can grasp a client’s brand & business objectives and translate them into a compelling audience experience
• Can develop new ideas, participate in brainstorming sessions, give input into a creative brief and ask the right questions
• Able to contribute a range of innovative options to client problems (conservative as well as testing or outside the limits) while developing further knowledge and understanding of a client’s business
• Crafts a compelling story using both content and visual elements including graphics (charts, illustrations, etc.)

Execution
• Organizes and present concepts and rationale in a clear manner
• Excellent writing and editing skills, particularly in web and digital communications
• Creates multiple types of copy: email campaigns, newsletters, site content, educational or instructional copy, long-form creative copy, and online media including Web pages, social media, slide shows and animations.
• Able to adapt tone and language to reflect the brand identity of each client
• Eye for detail that includes editing, proofing and ensuring adherence to brand guidelines/voice (varies by client) and editorial policy
• Understands usability issues enough to work with design to achieve optimal experience
• Knowledge of current marketing best practices and trends to drive end user behavior and results
• Results-oriented; seeks out and is able to take feedback and incorporate learning’s to improve creative performance/skills


Qualifications
• Bachelor’s degree in English, journalism, communication or a related field
• Writing experience for the Financial Services category (Wealth Management, Investment, Mass Affluent), B2B or B2C
-- Mid-Level: 3+ years
-- Senior Level: 10+ years
• Provide examples of work that illustrate types and depth of experience and projects
• Advertising or interactive agency experience preferred
• Experience with online and offline media preferred
• Strong experience on cross-channel and/or direct marketing initiatives
• Experience managing content development and publishing
• Experience in social media marketing and building social media engagement (i.e., Twitter, LinkedIn, etc.)
• Proficiency in Microsoft Word and PowerPoint required; Photoshop, WordPress or HootSuite a plus
• Strong team player and positive thinker who can effectively collaborate with internal team members and clients
• Sees other people's points of view and absorbs client/team feedback
• Shows a high level of initiative to manage multiple projects simultaneously without compromising quality of work
• Reliable, dependable, resourceful
• Keeps self current in the category as well as in new marketing and advertising techniques/trends
About Our Company HNW is an enterprise relationship marketing and technology firm serving distributed sales organizations.

Since 1999, some of the world’s best-known financial brands have trusted us to help their advisors, relationship managers and frontline employees better engage their clients and prospects to grow their business.

Our relationship marketing solutions provide our clients with the insights, content and tools they need to build dependable, long-term customer relationships at scale.

HNW is headquartered in New York City. For more information on HNW please visit www.hnw.com.