Overview
• Manage editorial team to ensure content needs of HCPLive and Physician’s Money Digest are met
• Coordinate with sales team to develop content for all sponsored initiatives, including Resource Centers, Conference 360 programs, Peer Exchange videos, and other projects
• Work with Digital Team to upgrade website functionality to improve metrics, user experience, and sales viability
• Coordinate with other lead editors to cross-publish appropriate content from other MJH Associates properties
• Develop relationships with physician KOLs to provide high-quality content and editorial guidance
Specific components:
Management
• Ensure HCPLive Assistant Editor populates site with HealthDay news and articles throughout the day -- spot check formatting; proofread headlines, deks, text, etc; spot check keyword tagging to ensure article are propagated throughout all applicable areas of site
• Assign topics to Asst. Editor for articles and updates to Resource Centers, Product News, etc
• Edit articles written by Asst. Editor before posting
• Ensure Asst. Editor posts new bimonthly issues of Cardiology Review when files are received from offsite editor, spot check/proof content
• Ensure Asst. Editor posts new content for Resident & Staff Physician, Surgical Rounds, and Family Practice Certification when files are received from offsite section editors, spot check/proof content
• Work with editor of Physician’s Money Digest to identify suitable topics for articles and features, spot check/edit new content, review test copies of daily eDigests, identify potential collaborators/writers/partners; develop ideas for new content and features
Resource Centers
• Create new resource center pages in CMS on an as-needed basis
• Populate with links to resources, event info, etc.
• Regularly write new articles and updates to ensure there is enough new content to populate sponsored eDigests
• Compile content into text for eDigest, write headlines/text blurbs/subject lines, and send to projects team for eDigest assembly
Conference 360 programs:
• Liaise with sales team to ensure Conference 360 calendar is up to date and all client requests regarding number of days of coverage, eDigests, content requests and/or restrictions are known and prepared for
• Create a landing page for the conference and populate with information about the conference
• Work with Art Dept. to create banners and slider images for conference
• Identify potential freelancers who live in city where conference is held (use current roster of 90+ freelance contacts, or submit job ad through the Hitt List e-newsletter)
• Secure freelancer and outline expectations, deliverables, fee, etc. Draft assignment letter if needed.
• Review conference program to identify posters/abstracts, sessions, presentations, press conferences, etc for coverage by the freelancer. Identify priority coverage and alternates.
• Edit drafts of articles from freelancer on the morning of the day following day of coverage (ie, coverage of sessions on a Monday are delivered by 10:00am Tuesday morning for editing)
• Post edited conference coverage articles to the website, with appropriate image
• Compile the day’s coverage into text for eDigest, write headlines/text blurbs/subject lines, and send to projects team for eDigest assembly
• Edit test versions of eDigest and sign off before live copies are sent to audience
HCPLive troubleshooting & content development
• Work with digital team to identify and correct bugs, broken functionality, etc
• Work with digital team and other editors to propose upgrades and/or additions to site to improve functionality, reader experience, and site metrics
• Identify and solicit physicians and other experts to write articles for site focusing on key topics within specialties covered
• Identify suitable article topics and assign to freelance writers
• Work with editors in other department to identify content from other MJH Associates websites that are suitable for cross-posting to HCPLive
• Identify and solicit physician KOLs within each specialty to serve as editorial advisors
• Work with members of digital team and digital projects to ensure banner ad campaigns are performing and meeting numbers
• Work with sales team and physician KOLs to develop content outlines for Peer Exchange programs in chronic pain, rheumatoid arthritis, and other therapeutic areas
• After Peer Exchange programs are filmed, post video segments to HCPLive and ensure eDigests are pushed out with new content
• Work with editorial team to identify and solicit physician experts to film video Q&As and other segments
Please include a cover letter detailing your experience and salary requirement and e-mail to: humanresource@mdmag.com.
No recruiters, please.
About Our Company
Major publisher of print and online journals is seeking an Editorial Director.