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Digital Marketing Manager - Video Job

Publication or Company  The New York Times Newspaper
Industry  Internet/Online/New Media, Marketing, Newspapers, Public Relations
Salary Negotiable
Job Duration Full Time
Job Location New York, NY
Job Requirements This position will allow a creative, quantitative and driven individual to contribute to a rapidly growing product line at a premier media company in the news and lifestyle category. The ideal applicant should have a working understanding of the business of digital media, including web technologies and business models. This position will be part of our digital marketing team at The New York Times, with responsibilities for video marketing. The key objective of this position will be to effectively attract large and scalable audiences to our world-class video content across web, mobile and social platforms.

Key responsibilities
- Develop and execute video marketing and communication plans across platforms including internal and external media, search and social media that will increase video streams.
- Identify new tools and strategies to increase revenue per unique video viewer and decrease cost of marketing and distribution.
- Negotiate the purchase of CPA and CPC content advertising to achieve scalable reach at predictable costs.
- Analyze overall cost structure for generating video views across NY Times properties and through various external marketing channels.
- Oversee advertising creative development and media buys.
- Work with the Advertising Sales team to ensure its operational marketing aligns with Marketing’s overarching advertising campaign strategy.
- Qualify and troubleshoot technical and operational issues to ensure proper and timely promotional campaign launch.
- Provide reporting and analysis for internal clients.

Qualifications
- Minimum 5 years’ digital marketing experience, preferably in a media company, with a background in promoting video content and driving streams.
- Major in Marketing, Advertising or similar field – paired with a strong quantitative concentration, minor or equivalent experience.
- Strong analytical abilities to perform quantitative analysis for content engagement across digital products and platforms.
- Ability to manipulate data within Excel and PowerPoint to provide insightful reports to internal clients and management.
- Experience working with creative teams to develop effective ad creative.
- Experience in managing relationships with marketing partners including experience in price negotiations and opening of new vendor relationships.
- Strong experiences in customer service, showing you can act proactively to support internal client needs.
- Ability to manage multiple priorities at the same time in a fast-paced, professional environment.
- Self-starter who sets priorities, takes on new projects and drives deliverables to execution with full accountability
- Demonstrated leadership and social competency, such as leadership in a community organization or leadership within your company in driving external relationships.
- Interest in news, content production, and content strategy.
- Excellent oral and written communication skills, with the ability to communicate confidently and persuasively to senior management. ?
- Hands-on experience with analytics platforms and web technologies (such as ad serving like DART, audience management tools, behavioral targeting products, HTML, Flash, third-party ad tags) is preferred.

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Company Information:

The New York Times Company, a leading global, multimedia news and information company with 2012 revenues of $2.0 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com , BostonGlobe.com , Boston.com, and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.

EEO Statement:

The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.