| Publication or Company |
Hulu
|
| Industry |
Internet/Online/New Media, Marketing, TV/Cable |
| Job Duration |
Full Time |
| Job Location |
Santa Monica, CA |
| Job Requirements |
Hulu is seeking a savvy digital marketer to take Hulu Plus subscriptions to the next level! We’re looking for a dynamic Marketing Associate that will help us continue to grow Hulu Plus, the fastest growing video service in the US. If you’re looking for an opportunity to make a significant impact on a growing business as well as gain exposure to multiple digital channels, this is the position for you.
This hands-on, entrepreneurial role will assist in display and performance marketing efforts for Hulu Plus customer acquisition. The ideal candidate has online marketing experience and a solid understanding of direct-response advertising and subscription business models.
Responsibilities
Day-to-day management of display campaigns and performance partnerships, including optimization and testing banner creative and ad copy
Active management of network consoles, including trafficking ads, exporting tags and adjusting bid levels.
Monitor relationships with existing publishers and networks, as well as source new traffic opportunities
Provide regular reporting and analysis on above efforts
Contribute to the development of overall acquisition strategy
Stay current with industry best practices and trends
Qualifications
BA/BS degree required
1-2 years of relevant marketing experience
Knowledge of online pricing structures (CPM, CPC, CPA, CPL), media types (banners, skyscrapers, etc.)
Familiarity with Google Display Network, DFA, and affiliate marketing networks and publishers
Experience with Excel and online reporting tools i.e. Google Analytics
Hulu is an equal opportunity employer.
|
 |
|
|
|
|
