| Publication or Company |
GolinHarris
|
| Industry |
Public Relations |
| Job Duration |
Full Time |
| Job Location |
Chicago, IL |
| Job Requirements |
The Media Director will report to and work closely with the global Connector Community Leader to scale paid media integration in the region, and will regularly interact with key account leaders and agency senior leadership throughout North America, delivering creative media solutions to complex communications challenges.
Responsibilities:
- Develop strategic paid media plans, oversee execution, and measure the impact of paid components of integrated campaigns, working closely with Connectors, Creators, Strategists and external agency partners. Particular emphasis on digital formats including search, social, display and mobile, though plans should also leverage direct, out of home, trade, print and/or broadcast channels for maximum impact.
- Contribute to paid media department expansion plans, including process optimization, resourcing, and integration with North American offices and all four G4 communities
- Champion paid media business development in the region, supporting key new business and existing client planning activities
- Create and deliver training to GH staffers and clients pertaining to paid media trends and opportunities, mechanics of planning, buying and execution, and integration of paid strategies alongside earned and owned activities
- Infuse and standardize innovative real-time planning and buying techniques into the Bridge, our global network of real-time engagement centers operating in 13 regions of the world
- Manage and mentor growing team of media professionals
- Provide thought leadership with key clients and in industry circles, particularly around topics of media integration, paid media and public relations, multi-channel marketing, and measurement
- Assist in analysis of research to understand target audiences, develop strategies and tactics
Qualifications:
- Bachelor's Degree
- 6+ years related experience with diverse media planning and buying experience preferred including search, display, social, mobile, direct, OOH, trade, print and broadcast channels
- Demonstrated understanding of audience targeting and ad inventory research tools; Proven quantitative and analytical skills
- Ability to think critically, prioritize, multitask, work successfully with diverse teams, and work under pressure
- Polished writing, presentation and public speaking skills
- Self-starter, with demonstrated ability to build and mentor a cohesive team
GolinHarris is an Equal Opportunity Employer. EEO/AA.M/F/D/V. |
| About Our Company |
GolinHarris, part of The Interpublic Group of Companies (NYSE: IPG), is one of the largest strategic communication and public relations firms with nearly 1,000 professionals in 39 offices around the world. For nearly 60 years, GolinHarris has helped build, shape and reinvigorate some of the greatest brands including McDonald’s, Unilever, Toyota and Nintendo of America.
We’re an award-winning agency that's reshaping the way marketing services firms work with clients. Our G4 model allows our employees to follow their passions while providing the best service and results for our clients. What sets GolinHarris apart is our people-centered and client-driven culture.
The agency was awarded the Gold Medal in PRWeek's 2012 Global Agency Report Card and named an Advertising Age A-List Agency to Watch. Additional information on GH can be found at www.golinharris.com.
GolinHarris' Connectors community - the firm's multimedia engagement group – seeks an entrepreneurial Media Director who can lead development and execution of paid media strategies in North America. This visionary will help optimize department expansion plans, support key clients and new business assignments for our offices in the United States and Canada, and lead agency training efforts related to paid media - a critical component of the firm’s promise of holistic engagement spanning earned, owned and paid channels. |
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