Back to Home > Job Listings > Job Details
Save Job Send Job to a Friend Print Job

Director, Ad Operations

Publication or Company  Crown Media Family Networks
Industry  TV/Cable
Salary Under $100K
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location New York, NY
Experience Level 5 years
Job Requirements ROLE SUMMARY/PURPOSE
The Director, Ad Operations is responsible for overseeing all aspects of digital advertising operations for Hallmark Channel and Hallmark Movie Channel. This includes optimization of direct sold and affiliate partner streams, ad product design and inventory packaging. The Director will create and maintain campaign reports, analyze and make recommendations on sales and execution strategies and best practices for all cross-functional departments.

RESPONSIBILITIES:
-Ensure optimal monetization of remnant inventory through affiliate and partner networks.
-Design ad product and user experiences.
-Develop premium inventory packaging and tiering.
-Accurately forecast across inventory tiers.
-Identify opportunities and implement solutions that increase the effectiveness and efficiencies of the department including the -development of tools, process and reports.

BASIC QUALIFICATIONS/REQUIREMENTS
-BA/BS Degree from four-year College or University
-5 years experience
-Experience using Ad Management tools
-Experience with Omniture, comScore, Nielsen, or other online marketing audience measurement database
-Experience using MS Excel


DESIRED QUALIFICATIONS/REQUIREMENTS
-Extensive knowledge of industry, market and competitive events.
-Experience working in agency and publisher environments with a strong understanding of the digital advertising ecosystem
-Ability to work effectively and cross-functionally with all levels of management, both internally and externally
-Ability to manage multiple projects and deadlines
-Experience working with FreeWheel’s MRM software
-Advanced level MS Excel proficiency
-Must possess strong analytic, strategic problem-solving and decision-making skills
-Strong communication and client relationship skills
-Ability to analyze and present metrics
About Our Company Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD).

Hallmark Channel is the quintessential 24-hour television destination for family-friendly programming and a leader in the production of original movies. One of the fastest-growing major ad-supported cable networks since its launch in 2001 and reaching 87 million U.S. homes, Hallmark Channel delivers on a 100-year legacy and a brand promise that resonates with viewers.

Hallmark Channel’s foundation of original movies features an array of celebratory stories, engaging themes, and compelling characters that inspire and captivate the heart. In addition to its regular schedule of original movies, Hallmark Channel recently collaborated with Walden Media, Walmart, and P&G to create “Walden Family Theater”, a new Friday family movie night destination. Designed to bring family members of all ages together to enjoy common entertainment, “Walden Family Theater” is headlined by new top-quality Walden-produced movies, along with classic original films from Hallmark Channel’s library. In addition, Hallmark Channel is home to a range of lifestyle programming, anchored by “Home & Family”, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot, and “Marie”, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Complementing its original movie and daytime schedule, Hallmark Channel presents popular television series, including “Frasier”, “The Golden Girls”, “Cheers”, and “Happy Days.” Offering a dynamic lineup of classic series, lifestyle programs, and compelling original movies, Hallmark Channel epitomizes The Heart of TV.