| Publication or Company |
Gravity Media
|
| Industry |
Advertising Agency, Internet/Online/New Media, Marketing, Social Media |
| Benefits |
401K/403B, Bonuses, Dental, Health |
| Job Duration |
Full Time |
| Job Location |
New York, NY |
| Job Requirements |
Key Responsibilities:
• Drives development of clear business and marketing objectives and KPIs
• Leads analytics projects from planning through to execution and analysis
• Scopes and develops new opportunities for Integrated Analytics
• Identifies appropriate approaches for gathering required insights
• Develops reports and client presentations with actionable insights and recommendations
• Pro-actively identifies challenges and offers solutions to move forward
• Serves as SME in multiple aspects of analytics offering and mentors others
• Works with media and strategy departments to create predictable models for campaign success
Requirements:
• Bachelor’s degree required in quantitative field (e.g., mathematics, statistics, finance, economics, data sciences, marketing analytics)
• Proficiency in MS Excel (including pivot tables) and PowerPoint
• Strong organizational and presentation skills
Useful, but not required:
• Site & mobile analytics tools (Adobe Omniture, Google Analytics, mobile analytics platforms)
• Social media analytics tools (e.g., Radian6, NetBase, Sysomos, other)
• Knowledge of various Siemens and Kantar tools
• Experimental test design (A/B split, full factorial, fractional factorial)
• Visual presentation of data through Excel, Tableau or other tools
• Quantitative research approaches and survey design techniques
• Working knowledge of statistical tools (e.g., SAS, SPSS) & advanced analytics techniques (e.g., modeling, segmentation)
• Demonstrated project, and client management expertise
• Online and/or offline campaign measurement
• CRM communications measurement planning and performance analysis
• Masters degree
|
| About Our Company |
Gravity Media (mediagravity.com) is an award winning full service-advertising agency with strong multicultural and international marketing capabilities. Gravity was ranked by AdAge as the fastest growing multicultural ad agency in the country three years in a row. We are a part of FindrGroup.com. |
 |
|
|
|
|
