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Director, Demand Generation

Publication or Company  Slashdot Media
Industry  Marketing
Salary Under $150K
Benefits Bonuses, Dental, Health
Job Duration Full Time
Job Location San Francisco, CA
Experience Level 3 years
Job Requirements Essential Functions:
• Program and Events: Lead inbound demand generation efforts using custom media products created for the Slashdot Media websites.
• Marketing and Sales Department: Provide regular strategic consultation on individual clients/programs to Sales Development Representatives and clients.
• Campaign Metrics: Closely monitor and analyze activity including types of campaigns, the number of leads and cost per qualified lead. Report on them to department management and corporate leadership weekly.
• Leveraging Partners/Partner Campaigns: Develop strong joint teams with our partners for campaigns and on-going communication.
• Represent lead gen as the subject matter expert to product development for definition and creation of new lead gen placements on the website as well as backend databases, analytics and other support platforms.
• Position requires to individual to be a player/coach who can manage the specifics of campaigns, motive a team to a consistently high level of performance and drive strategic development with the goal of revenue growth. This role will manage four direct reports currently on staff.



Minimum Qualifications:
• Bachelor’s Degree, preferably in Marketing.
• Minimum 10 years’ experience in demand generation including at least 7 years at a major media operation, preferably serving technology industry clientele.
• Experience with a major media firm.
• Communication: A proven ability to define and evangelize strategic goals. Comfortable speaking in front of groups. A motivator who can manage virtual teams. Someone who can make his/her case with senior executives. .
• Tools: Proficient in MS Office as well as significant hands-on experience with ad serving platforms DART for Publishers and DART Sales Manager and the DemandBase customer targeting tool. Able to define business requirements for homegrown tools and databases.
• Travel: 5% travel to participate in strategic planning, customer events and internal training. Comfortable working in a geographically distributed work environment.
• Collaboration: You will have a passion for continuous improvement and the proven ability to multi-task on a variety of projects and with a variety of responsibility in real time.



Dice is an Equal Opportunity Employer.
Reference, Background, and Credit Checks Required.


Qualified candidates should send cover letter and resume to:

Dice Human Resources
12150 Meredith Drive
Urbandale, IA 50323
HR@dice.com
About Our Company Start your career with a growing company and find out why Dice was voted a Top Work Place in 2012!

We are a leading provider of specialized career websites for select professional communities.
Since 1990 we have been successfully bringing together professionals and companies through our specialized career websites in several professional sectors. To learn more about our brands please visit www.dice.com.

When you become a Dice team member, you join a company that values their loyal and enthusiastic employees by providing them a competitive salary, great benefits, including a 401(k) match, generous paid time off, casual dress, wellness program, fitness club reimbursement, tuition reimbursement, and more. Learn more about the benefits of Dice, directly from our employees, by visiting www.dice.com/workatdice.

Slashdot Media is the leading online network for social technology communities on the web. In the last decade, we pioneered social media and collaborative software development. Learn how these products were created, help evolve these inventions, and maybe even invent something totally new. Work with some of the smartest people in B2B technology media on innovative products in the technology information and software markets.