Partner with Account Manager in daily servicing of clients and executing strategic media plans
Responsibilities
I. Media Strategy and Planning
a. Prepare and communicate all planning documentation in accordance with planning process, policies & procedures
b. Prepare and issue Media Authorizations
II. Media Buying and Stewardship
a. Input and communicate all buying documentation in accordance with the buying process, policies & procedures
b. Implement the approved media plan, completing assigned tasks on time
c. Resolve vendor discrepancies, escalate as needed
d. Conduct preliminary vendor negotiations
e. Compile data for and prepare case studies
III. Client/Agency Management
a. Develop and maintain effective day-to-day relationships with assigned agencies, clients, and Kinetic SBU’s
b. Prepare client documents including, but not limited to recommendations, plans and budgets
c. Identify client issues and propose resolutions
d. Maintain a basic understanding of clients' business and important facets of clients' industries and sectors
IV. Industry Knowledge
a. Maintain a basic understanding of industry trends, consumer trends, promotional resources, and competitive landscape
b. Attend company vendor meetings (mandatory)
V. Status Reporting
a. Participate in status meetings and provide updates as appropriate
b. Complete and submit accurate timesheets
VI. Technology & Processes
a. Utilize all company systems and planning tools effectively
VII. Corporate Responsibility
a. Comply with all company policies and procedures
b. Demonstrate proper care and respect for corporate assets
Technical Skills
• MS Outlook
• MS Office (Word, Excel, Powerpoint)
• Company systems (Fusion, DDS)
• Planning Systems (Telmar, MRI)
Key Competencies
• Strong communication skills
• Proactive team player
• Effective organizational skills
• Ability to multitask
• Strong mathematical skills
Education & Experience
Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration or communication
3+ years agency experience or related field experience such as marketing or sales
About Our Company
Armed with critical marketing data, SWK works with clients to investigate the best engagement options for meeting goals & objectives, while maximizing return on marketing and advertising spend.
At SWK, we’re media innovators. As the interaction between consumers, brands and media continues to evolve, SWK embraces this evolution to reinvent communication.
What We Do
Using our proprietary tools, analytics capabilities and media expertise, we work with clients to help form a bridge between traditional media executions and new media platforms that allows brands to engage consumers with creative and relevant campaigns.
Our Advantage
As a certified Minority Business Enterprise, we are also able to bring strategic advantage to our clients, as our partnerships help companies meet key objectives related to their supplier-diversity initiatives.