| Publication or Company |
Rodale
|
| Industry |
Book Publishing, Marketing |
| Job Duration |
Full Time |
| Job Location |
New York, NY |
| Job Requirements |
Rodale Trade Books is seeking an innovative, creative thinker to join its rapidly evolving marketing team. The ideal candidate will be a motivated self-starter who thrives in a fast-paced environment, is able to juggle quickly-shifting priorities, and eager to jump in where needed. The Associate Marketing manager must be highly organized with strong attention to detail and an excellent communicator in both individual and group settings, as well as within and outside of the company.
Responsibilities include:
•Spearhead social media efforts for Rodale's trade books, including working with authors to expand their online presence via Facebook, Twitter, Pinterest, Tumblr, etc.
• Coordinate social media presence and outreach with Rodale News, Fitbie and Rodale magazine partners
•As part of the marketing team, help develop and implement online and offline marketing and promotional plans for 80+ titles per year
•Collaborate and communicate with publicity, editorial, and authors on development and execution of marketing campaigns; communicate plans and creative direction with editors and authors
•Write ad copy; coordinate ad design with creative team; route ads and secure approvals from authors, etc., as needed.
• Assist Senior Marketing Manager in digital ad campaigns for select titles and create online marketing campaigns for all titles
•Run point on select marketing campaigns
•Oversee RodaleBooks.com
•Attend weekly staff and marketing meetings
Qualifications:
•1-2 years of relevant book publishing, marketing, publicity, and/or brand management experience is preferred
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| About Our Company |
Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com and RODALE'S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com. |
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