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Director, Research

Publication or Company  Fusion, an ABC/Disney and Univision Joint Venture
Industry  Entertainment, Marketing, Newspapers, Research, Sales/Advertising Sales, TV/Cable
Salary Competitive
Benefits 401K/403B, Dental, Health
Job Duration Full Time
Job Location Miami, FL
Job Requirements Fusion is seeking a forward-thinking, strategic media researcher to oversee all research functions for the brand. The Director of Research will be responsible for providing consumer insights to the Fusion management team, serving the senior executive team, programming, production, digital, marketing, ad sales and affiliate sales and marketing. Will be responsible for evaluating performance of Fusion content, and for analyzing the target audience’s media consumption patterns and the competitive landscape.

Responsibilities:

-Provide consumer insights to inform all Fusion strategies
-Analyze linear/digital media landscape
-Oversee Nielsen relationship, provide Nielsen analysis to Fusion team
-Develop audience estimates for ad sales
-Provide performance analysis for all Fusion digital platforms
-Manage all third-party research relationships
-Liaise with research colleagues across all parent company networks
-Hire and develop and manage an analyst

Qualifications:

Fusion’s director of research should have extensive media research experience across multiple platforms. Must be highly collaborative and possess a high degree of adaptability and flexibility. He/she must possess strong communication skills. Must be prepared to work in a demanding start-up environment.

Required Education/Experience

-5 years of research experience, including Nielsen analysis, primary research, digital research, ad sales research
-3 years of cable research experience
-Must be highly organized, with the ability to operate in a startup environment
-Demonstrated ability to organize information into concise, highly persuasive presentations
-Bachelor’s degree required, masters’ degree preferred

Preferred Skills & Abilities:

-Deep understanding of bilingual/bicultural Hispanic consumers
-Millennial media experience
About Our Company Univision and ABC/Disney have partnered to create Fusion - the first ever multi-platform media brand directly aimed at English-Speaking Hispanics. Fusion's target audience: millennials and digital natives - who represent the biggest demographic wave since the Baby Boom - and those who share a similar millennial mindset, regardless of age. Fresh, fun and irreverent, Fusion will inform, empower and inspire its audience through original current events, culture and lifestyle programming. From its headquarters in Miami and its LA and NY-based production facilities, Fusion will create conversations around the most resonant issues facing millennials. Through mobile, tablet and desktop devices, Fusion's multimedia producers will amplify the voices of those who are seeking to shape a diverse, smart and inclusive America. Fusion will launch in the Fall of 2013.The network has already secured coverage agreements on digital basic tier with some of the largest US cable operators.