| Publication or Company |
The New York Times Newspaper
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| Industry |
Internet/Online/New Media, Newspapers, Product Management |
| Salary |
Negotiable |
| Job Duration |
Full Time |
| Job Location |
New York, NY |
| Job Requirements |
The New York Times Store (www.nytstore.com) is dedicated to deepening consumer engagement with The Times by curating products that reflect the values, content and history of our brand. We are a multi-million dollar e-commerce business that offers a vast array of products, including photographs, books, personalized gifts, sports memorabilia and historical collectibles.
The Marketing Manager will be responsible for day-to-day online marketing of New York Times Store including work on SEO/SEM, PPC, email, banner, social media, 3rd party sites and affiliate marketing. The individual will produce new tactics to improve search, drive traffic, increase social media presence and accelerate growth.
Responsibilities:
The Marketing Manager will work with internal and external resources to manage all marketing, reporting, data analytics and technological aspects of nytstore.com, including:
- Online Marketing: Develop and execute on SEO, online, mobile and social media strategies for the store and various store products. Optimize products and category pages for SEO using best practices techniques. Drive sales through SEO, affiliate programs, third parties, social media, paid search, email marketing and other digital channels. Produce actionable plans for successful multi-channel consumer-facing business.
- Reporting: Evaluate and report on ROI and KPIs of different marketing campaigns and programs.
- Analytics: Analyze product data and customer behavior to build strategic insights and drive e-marketing initiatives, including retargeting customers, new product development and promotions.
- Development: Create ad copy, promotions, banners and all other aspects to seasonality and sale offerings. Identify new online opportunities to increase visibility, retention and profitability in the market. Perform A/B testing on landing pages, promotions, ad copy, marketing messages, site content and other aspects of customer engagement.
- Site Functionality and Management: Manage all operational components of the e-commerce site, including coding, back-end content management and site analytics.
- Support: Provide assistance for various Store initiatives as needed. Provide marketing support to our other commerce initiatives as needed.
Requirements:
- Five+ years experience in consumer e-commerce marketing / sales
- Strong analytical and research skills coupled with proficiency with SEO, SEM, PPC, consumer acquisition programs and affiliate marketing. Strong comfort in using Google Adwords and reporting via Google Analytics.
- Collaborative with demonstrated ability to interact effectively with clients, vendors, and colleagues on analytical reporting
- Strong interpersonal and communication skills
- Proficiency in Excel; demonstrated ability to synthesize data to draw conclusions. Strong comfort with numbers.
- Proficiency in HTML.
- Self-starter; take-charge marketer; problem solver
- Strong comfort in multi-tasking; ability to juggle multiple projects and meet deadlines
- Organized and detail oriented
- A sense of humor
- An understanding and passion for the journalism that underlies the products for sale in The New York Times Store
- BA required
J2W:MB
Company Information:
The New York Times Company, a leading global, multimedia news and information company with 2012 revenues of $2.0 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com , BostonGlobe.com , Boston.com, and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.
EEO Statement:
The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense. |
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